Organic social media marketing is the opposite of Paid social media marketing. Unpaid social media posts that help increase awareness and build rapport with your viewers and leads. This is also a method used along with content marketing to build educational relationships with your leads at the top of your sales funnel.
All social media platforms can be used to build organic rapport such as:
Well, all of this sounds plain and simple. It’s as easy as posting something on your company social media page but building content that is engaging and keeps your leads warm can be time-consuming and may involve research in finding out key topics that are relevant to your business and in the market. There are aspects to organic content that if followed correctly will make your life much easier.
#1 Authenticity: When writing your content, it is important to provide as much context as you can. Try to build a relationship with your viewers. The viewer must not see your content as promotional all the way. This might very well drive them away from the page. Provide tips and solutions to make your content authentic to boost trust and social value.
#2 Time Investment: This is one of the most common problems in smaller organizations. Make sure it is worth the effort before creating your content and posting. The last thing you would want is to spend a ton of time creating content that is not relevant and doesn’t do much in increasing your followers. Carefully lay out a plan and measure your hours.
#3 Establish Goals: Ask yourself, What’s the purpose of your organic marketing strategy? Calculate your return on investment (ROI). But this is easier said than done. Building awareness for leads at the top of your funnel is something quite hard to measure but once they start moving towards the middle of the funnel in their buyer journey, you can start to get a gauge of which leads have potential towards conversion and who may pull out. Those who pull out can be recycled with new content via organic marketing again.
#4 Third-Party Tools: Using third-party tools like Hootsuite or Sprout Social can increase your productivity and save a ton of time in automating your posting and managing your content. Continue reading as we will provide you a comparison of the top-notch Posting tools that are currently trending in the market.
Let’s look at some of the best Social Media Automation Posting Tools out there in the market.
This is one of the most trending social media post automation tools out there used by digital marketing agencies and businesses. They do provide a limited Free plan for 30 scheduled posts and the lowest premium plan comes at $29/month. However, you do have a 30-day Free Trial associated with each premium plan as well. It’s advisable to go for Hootsuite once you have established your social accounts and already been in the game for a while and are ready to scale.
This is another great social media automation tool but what makes Agora pulse even better is due to one feature: Reviving evergreen content. What is Evergreen content? Evergreen content is any content that you may feel will remain relevant say in the next 10 years. Agora pulse gives you the capability to determine how often would you like to post evergreen content. You don’t have a free plan but there is a trial period and the cheapest plan starts at $99/month.
Buffer doesn’t have quite the features like Hootsuite and Agora pulse but if you are a small organization getting started with organic marketing, buffer is the best way to go. And the good news is buffer provides a Free plan for up to 10 posts a month and can be supported for 3 social platforms. The depth in features may be missing but getting your hands dirty with buffer is the best way to go forward. Their premium plans start at $15/month.
If you are a large organization willing to take content posting and organic traction to the next level and running teams to work on the same, Sproutsocial is your best bet. Their plans start at $99/month. They have a CRM built right into their platform and the ability to manage your display advertising.
To conclude, if you willing to start with organic marketing, devise a plan and layout your goals first. Once you have your content ready, for smaller organizations, use buffer to start with to automate your posts and then slowly transit into Hootsuite or Agora pulse. Once you have a team setup that’s going to be managing your content for you, it’s time to get Sproutsocial.